The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BUCK


METAMORPHOSIS

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Best Design Online Video

Hunter S. Thompson sits at his desk and ponders where he should purchase Kafka’s “Metamorphosis.” What follows is a drug-fueled rant featuring some mind-melting animation that both pays homage to Thompson and promotes Good Books, the online bookseller that passes all its profits through to Oxfam.

Contributors:

Production Company: BUCK
Agency: String Theory
Director: BUCK
Design and Illustration: BUCK
Animation: BUCK
Visual Effects: BUCK
Sound Design and Music: Antfood
Agency Executive Creative Director: Jeremy Taine, String Theory
Agency Copywriter: Jeremy Taine, String Theory
Executive Agency Producer: Nick Barnes, String Theory

BUCK

Location: United States