The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ACXIOM CREATIVE


RHAPSODY GUITAR EMAIL

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Best Computer: Software Email Message, Best Music Email Message, Best Technology Email Message

Sounding off against big-name competitors like Pandora and Spotify, online music provider Rhapsody needed to put on an amazing show to entice a list rental audience to give its service a spin. So with this email, we played to the numbers with enticing copy and a visually striking layout that struck a chord with music enthusiasts (and looked fantastic in a desktop or mobile view). It hit the right notes‐resulting in a whopping 11% response rate from folks who had likely never heard of Rhapsody.

Contributors:

Global Creative Director: Mark Montgomery French
Creative Director and Copywriter: Kimberly Brizzolara
Art Director: Allan Aguas

ACXIOM

Location: USA