The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

TOYO TIRES NORTH AMERICA


TOYO TIRE USA

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Best Transportation Website

Toyo Tires was seen as a niche brand. Toyotires.com did nothing to dispel that notion.
We had three goals to help change that.. First, make it simple: our content strategists analyzed, edited, and organized the content into digestible chunks. The UX was streamlined and the navigation enhanced through an always-accessible robust navigation. Second, make it beautiful: wedesigned a clean interface to work with the UX and gave the tires a personality through dramatic photography. Third, make it manageable: A custom-built content management system provides maximum horsepower through the open-source Drupal platform. The result? A site that's beautiful, powerful, and a blast to drive.

Contributors:

Executive Creative Director: Kalie Kimball-Malone
Art Director: Mike McIvor
Copywriter: John Gaines
Producer: Norene Sandifer
Associate Creative Director: Darren Vance
Production Designer: Benny Haryanto
Production Designer: Carlos Ruiz
Development Lead: Cole Spicer
Developer: Jimmy Fursman

GARRIGAN LYMAN

Location: USA