Best Electronics Interactive Application

Audience:
youngsters

Goal:
When we think about buying a stereo, car radio or headset, we most often keep design, usability and sound quality into mind. However, Pioneer, known for its high sound quality brand image, noticed that among young people sound quality isn’t seen as that important in the decision process; design and the matching price tag on the other hand even more. It was our job to let these youngsters understand what impact sound equipment can have on their general listening experience.

Contributors:

e-Business Strategist:	Raphael Nolens
Junior Account Manager:	Tom Schepers
Project Manager:	Niky Patyn
Senior Interactive Designer:	Reginald Van de Velde
Senior Interactive & Motion Designer:	Bert Beckers
Webwriter:	Annelies Paredaens
Interactive Web Producer (music encoding experiments):	Lenny Benaicha
Multimedia Developer & Photographer:	Stijn Van Minnebruggen
Multimedia Developer (game prototyping):	Olivier Berger
Multimedia Developer:	Michiel Bogaert

THESE DAYS

Location: Belgium

About the Agency:

These Days is a full-service communication agency specialized in interactive marketing. With offices in Antwerp and Amsterdam, we offer, together with 125 colleagues services to clients such as Microsoft, Pioneer, Ford, Land Rover, National Lottery, Telenet, Q8, etc this both for the Benelux as the international market. Via the Wunderman network we have access to knowledge from over 65 local agencies in as many countries. More info on www.thesedays.com