Best Food Industry Rich Media Online Ad

The Rice Krispies brand is all about helping moms share simple fun moments with their kids.

Aimed at moms with young children, this ad starring Snap, Crackle and Pop ran just before Easter and showcased a kid-friendly, Easter-themed recipe for Rice Krispies Treats that moms could have fun creating with their kids. Moms could roll over the ad to see the Easter Treats recipe, browse other recipes, and print or email the recipe right from the banner.

Contributors:

BIGGS|GILMORE

Location: USA