Best Financial Services Online Ad

Market opportunities are all over. In a mobile world, investors and traders are equipped with cutting edge mobile platforms to take advantage of the latest market news and are able to take action wherever they are. As the leader in mobile trading, TD Ameritrade empowers investors and traders of all experience levels to consider unique opportunities with Snapstock, a feature within the company's Mobile App. By snapping a picture of a product bar code, users can instantly pull up its stock information, and even trade in the moment.

In order to introduce novice and active investors to this new and powerful tool, we created flash banners leaning on the use of real PepsiCo products to illustrate that everyday products can potentially inform their next trading move. The resulting digital campaign encouraged investors to be inquisitive with their financial endeavors and consider that every market can be turned into a stock market with the help of an integrated tool.

Contributors:

VP- Brand Marketing & Communications:	Denise Karkos
Group Manager- Digital Advertising:	Francie Staub
Project Manager- Digital Advertising:	Joanne Kim
Co-Chairman/Co-founder:	Jeff Goodby
Executive Creative Director/Associate Partner:	Rick Condos
Creative Director:	Anders Gustafsson
Art Director:	Pier Madonia, Enrique Camacho
Copywriter:	Michael White
Production:	Michael Phillips, Katy Hill
Strategy:	Aaron Wiggan, Ralph Paone

GOODBY, SILVERSTEIN & PARTNERS

Location: USA