The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Non-profit Social Media Campaign
Our audience was Israeli people on Facebook, but unfortunately the elderly people of Shorashim Group don't have Facebook accounts. So we asked local celebrities to age their profile picture and change their cover photo with our message: The people who need your “Like” the most don’t have Facebook accounts, so we are asking on their behalf.
Contributors:
| VP Creative: | Ami Alush |
| VP Creative: | Nir Refuah |
| Art Director: | Alizarin Weisberg |
MCCANN DIGITAL
Location: Israel