The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

LOWE CAMPBELL EWALD


VOTEFORDETROIT.COM

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Best Other Online Video

The city of Detroit has seen its share of negativity, and filing for bankruptcy on July 18, only added fuel to the fire. But those in the city see a different perspective. We see a tough work ethic coupled with a strong movement of tech entrepreneurs. We see a tight community utilizing their skills not only to help one another, but to define Detroitís future. We see a city quickly becoming rich in creativity, innovation and inspiration. So we started a grassroots movement to tell this story. On July 26, Lowe Campbell Ewald published a video titled "We're Moving to Detroit, and So Should You" and were blown away by the positive support from the people in and outside of Michigan and the United States. The purpose of that video was to have the opportunity to present Detroitís story at the 2014 SXSW Interactive Conference. To make that happen we needed votes. So we hung posters around town and created another video driving everyone to VoteForDetroit.com. It worked. Based on a combination of public votes and the official selection committee, we garnered enough interest to be selected to speak at the SXSW Interactive Conference. And the story continues.

Contributors:

Chief Creative Officer: Mark Simon
Creative Director: Iain Lanivich
Art Director : Brett Warkentien
Art Director: Dimitri Alexander
Planning: Mary Evans

LOWE CAMPBELL EWALD

Website: www.lowecampbellewald.com/

Location: USA