Best Education Interactive Application

The goal of the Budget Impact Model iPad Application was to port existing functionality from an Excel spreadsheet to the iPad so that the Managed Markets team could use the application to demonstrate the potential cost benefits associated with a specific treatment regimen to Payers.

From the outset, we wanted to create an interactive solution that was not only visually engaging but also clearly articulated the associated cost benefit. The application enables the Managed Markets team to quickly and easily demonstrate the cost benefit, and also enables them to customize values on the fly so that they can tailor the presentation specific to the Payer.

The application provides evidence data and cost comparison tables augmented with impactful data visualization to empower the Managed Markets team with a mobile tool that is flexible, and effective, at supporting their conversations with Payers.

Key Features:
– Dynamic data visualization
– On the fly customization
– Intuitive navigation
– Contextual help screens

The primary audience is Payers, with Physicians being the secondary audience. Right now it is a guided experience but it could easily be extended to a web-based user-directed solution.

Conversations with Payers are unique, and it was imperative to build a tool that supported that conversation, and that could be quickly and easily be customized to demonstrate the cost benefit of a treatment regimen across multiple scenarios.

Contributors:

Associate Director of Payer Marketing, Millennium Pharmaceuticals:	Kathy Dellicicchi
Information Designer:	Adrian Morris
User Experience Architect:	Luis Aguila
Web Developer:	Andrew Carreiro
Editor:	Rhoda Dinardo
Account Director:	Tyrone Murphy
Solution Architect:	Patricia MacPherson
Application Developer:	Shivam Kalra
Application Developer:	Alfred Oo
Solution Architect, Application Developer:	Cynthia Dahl  and Max Gerlach

KLICK HEALTH

Website: www.klick.com

Location: Canada

About the Agency:

Klick Health is the world’s largest independent digital health agency, laser-focused on creating solutions that engage and educate about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. In 2014, Klick won over 125 awards for its client work, corporate management and culture, including being named one of country’s 10 Most Admired Corporate Cultures, Top 10 Best Places to Work, Best Employers, Fastest Growing Technology Companies, and Best Managed Companies. Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and Toronto. For more information on Klick, go to www.klick.com. Follow Klick on Twitter @KlickHealth.