Best Marketing Integrated Ad Campaign

When it comes to toasting someone's 175th, a funny e-card simply won't do. So POSSIBLE celebrated Procter & Gamble's dodransbicentennial with a one-of-a-kind creation. AdAge was planning to dedicate an issue of their magazine to P&G's 175th anniversary. POSSIBLE saw an opportunity to get the attention of potential clients while celebrating one of our favorite current clients. There would be a lot of other agencies running P&G-focused ads in this special AdAge issue. The challenge was how to stand out, exemplify our creativity and be memorable in such a competitive space. P&G has a rich history of innovation, with so many products that we use every day. How do we celebrate all of the brands that make up the P&G we all love? Inspired by both the brands we work with every day and the idea of found art, we transformed Procter & Gamble products into a unique birthday cake. Take a closer look and see how many brands you can find. The ad was very well received and shared inside and outside of P&G. In addition to winning a National Silver Addy, the video referenced in the ad was viewed over 3,500 times with 33% of traffic coming from referral sites.

Contributors:

Chief Creative Officer:	Lucas Peon
Creative Director:	Pat Morgan
Associate Creative Director:	Jason Langdon
Art Director:	Frank Melendez
Video Director:	Yuri Bredle
Copy Director:	Jed Golden
Executive Producer:	Sheri Lutz

POSSIBLE

Location: USA