The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Application Service Provider Mobile Application

" HIGE LIFE " is an application that was developed to enrich the shaving experience.
The objective was to efficiently reach the target group and raise the interest in shaving, as the new razor was launched.
The app has three main features.
HIGE KARTE give you advice about shaving.
HIGE FM is a radio channel that broadcasts professional advices about beards and the culture surrounding.
When the razor blade is recommended to be changed – based on user studies – the app alerts the user.
The app was the first of its kind in the industry and was launched together with the new razor.
The campaign successfully attracted 70% retailers in Japan to stock Xfit(Cross fit) on to their shelves the first times.
“ HIGE LIFE ” reached the number one spot in iOS App Store’s Entertainment category. It was downloaded 86,000 times, and generated high engagement in social media.


Executive Criative Director : Yo Suzuki
Criative Director: Syota Hatanaka
Producer/Director: Naohiro Kitagawa
Producer: Chihiro Ikeyama
Art director: Tomoya Sasaki
Designer: Jun Fukuzawa / Yuta Wariishi
iOS programmer: Mitsunari Sugiyama
Android programmer: Satoshi Ogawa / Zhu Shu
Server-side engineer: Shinya Doi
Partners: Evixar Japan, Inc.


Location: Japan