The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Advertising Interactive Application

We offered the solution of engine sounds translation to enhance the engine-to-human communication. Rev Translator, is the world’s first engine translation app.
The function that allows you to understand the thoughts of the engines.
Each time you translate an engine sound, you earn points. Accumulated points can be redeemed for rare Yamaha items.
We prepared more than 100 millions translation results as sentences, which differ depending on time and weather.
RevStory is a series of videos about the thoughts of product development of Yamaha Motor.When you access the videos on PC and translate the engine sounds,you can get the message more.
The world’s first engine translation app. RevTranslator showed great success, not only in Japan but throughout the world. It also generated high engagement in social media.
· Reached the top of iOS App Store’s Entertainment category in Japan.
· Downloaded 90,908 times (as per 2015.1.14)
· Reached users in 151 countries.


Creative Director: Yo Suzuki
Producer: Naohiro Kitagawa
Director: Soichi Izumi
Copywriter: Tetsuji Hasegawa
Art Director: Tomoya Sasaki
Designer: Jun Fukuzawa / Ruki Aoki / Takashi kaneko
iOS programmer: Miho Mochizuki / Mitsunari Sugiyama / So Matsuda
Android programmer: Lihn Le
Server-side engineer: Hiroki Sato
Partners: Evixar Japan, Inc.


Location: Japan