From critically acclaimed director Guy Ritchie, 'The Man From U.N.C.L.E.' stars Henry Cavill and Armie Hammer in a fresh take on the hugely popular TV series from the 1960s. For the Pan Euro digital media campaign, we were tasked with creating and localising a high impact takeover to run across several territories that engaged users with the high-octane action sequences and promoted the stellar cast.
Working with just the main trailer asset, we created a sleek and stylish overlay based on the red ticker tape animation that was a consistent presence through the AV. This allowed us to introduce each of the key characters which we painstakingly cut from the trailer, and include a selection of gifs and stills to promote the action. The creative then resolved to a full page screening room which showcased the key art and allowed users to engage with a TV spot and click to book tickets.
Contributors:
Executive Director of Marketing, European Theatrical (Warner Bros.): | Bethan Fallon |
Director - New Media and Interactive Marketing, European Theatrical (Warner Bros.: | Kathryn Maytham |
Marketing Manager, European Theatrical (Warner Bros.): | Carla Levin |
Senior Account Manager (Think Jam): | Emma Stevens |
Media Producer (Think Jam): | Rachael Haigh |
THINK JAM
Website: thinkjam.com
Location: England
About the Agency:
Think Jam is a Entertainment Marketing company.