From critically acclaimed director Guy Ritchie, 'The Man From U.N.C.L.E.' stars Henry Cavill and Armie Hammer in a fresh take on the hugely popular TV series from the 1960s. For the Pan Euro digital media campaign, we were tasked with creating and localising a high impact takeover to run across several territories that engaged users with the high-octane action sequences and promoted the stellar cast.
Working with just the main trailer asset, we created a sleek and stylish overlay based on the red ticker tape animation that was a consistent presence through the AV. This allowed us to introduce each of the key characters which we painstakingly cut from the trailer, and include a selection of gifs and stills to promote the action. The creative then resolved to a full page screening room which showcased the key art and allowed users to engage with a TV spot and click to book tickets.
|Executive Director of Marketing, European Theatrical (Warner Bros.):||Bethan Fallon|
|Director - New Media and Interactive Marketing, European Theatrical (Warner Bros.:||Kathryn Maytham|
|Marketing Manager, European Theatrical (Warner Bros.):||Carla Levin|
|Senior Account Manager (Think Jam):||Emma Stevens|
|Media Producer (Think Jam):||Rachael Haigh|
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