The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ADVOCATE HEALTH CARE PUBLIC AFFAIRS AND MARKETING TEAM


2016

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Best Healthcare Provider Integrated Ad Campaign

The goal of this integrated marketing campaign was to use a mix of traditional and digital media to built brand awareness of the Advocate Heart Institute at all 13 Advocate hospitals across metro Chicago. The campaign 'Your heart deserves more' #MoreHeart, has multiple ad platforms from TV , interactive rich media ads on the Google Display Network, WebMD , YouTube preroll video ads, SEM, SEO and social media advertising. There are three calls-to-action associated with this campaign 1. To know our Brand 2. Take our online heart risk assessment 3. Learn CPR - using the rhythm of the song #StayinAlive. In addition, we hosted a citywide CPR event on one day with three time slots at The Advocate Center which is The Chicago Bulls training facility.

Contributors:

Kelly Jo Golson: Senior Vice President of Marketing & Public Affairs
Christine Priester: Vice President of Marketing
Angela Kasel: Director of Marketing
Mayura Kumar: Director of Digital Services
Kimberly Bozek: Marketing Manager
Christine Bon: Digital Marketing Manager

ADVOCATE HEALTH CARE

Location: USA