The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Fashion Or Beauty Email Message Campaign
In an effort to get ahead and stand apart from the flood of Black Friday and holiday promotional emails consumers receive during the season Naturopathica launched its second annual Blue Friday Campaign. Naturopathica Blue Friday leverages the signature brand color to create a unique holiday shopping event specific to Naturopathica. A spin on Black Friday; the name Blue Friday reinforces brand awareness, and is simple-- something that customers will remember to look for year after year. To build anticipation for the 2015 event, two emails were deployed in the week leading up to Blue Friday. The main message was blasted four times throughout the day, reminding shoppers to make purchases before the end of the 24-hour event.
The 2015 Naturopathica Blue Friday Campaign was a success story, with click through rates a stunning 105% higher than average, a conversion rate of 41%, 175% higher than average, and a lift in read rates and average order value. To top it all off, Blue Friday 2015 was the highest sales day in brand history.
Contributors:
| Digital Marketing Manager: | Suzie Morgan |
| Content Editor: | Emily Daubert |
| Creative Director: | Eon Kim |