The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

FRANKLIN TEMPLETON INVESTMENTS


ASK WHAT ELSS

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Best Mutual Fund Integrated Ad Campaign

The goal of the Ask What ELSS campaign was to bring E.L.S.S. (also known as Equity Linked Savings Scheme - a type of Mutual Fund that offer tax benefits under the Income Tax Act in India) out from the unknown / unfamiliar space and position it as a smarter and more empowering tax-saving investment to the retail consumer.

The campaign thought is based on a key consumer insight that “we always want more”! We all multi-task or multi-ask to get the most. Why then, do we settle for a tax saving instrument that just saves tax? Hence, why settle for a tax saving instrument that just saves tax? #AskWhatELSS!

Contributors:

Deputy Head and AVP: Balaji Vaidyanathan
Assistant Manager: Vishal Shah
Head and Vice President: Juzer Tambawalla

FRANKLIN TEMPLETON INVESTMENTS

Website: www.franklintempletonindia.com

Location: India