The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Website
The one simple truth we wanted to communicate is, when you think of babies, think of Florida Hospital. Reason(s) to believe: All OB services and GYN needs can be met at one of our West Florida Region hospitals. Florida Hospital Tampa, Wesley Chapel, North Pinellas, and Zephyrhills all offer a variety of OB services. Florida Hospital Tampa has a level III NICU and offers more attention patient’s needs rather than being one in a million when you go to one of the competitors Audience: • Primary: Women 25-40 with commercial insurance who are planning for a first child (U.S. average for first time baby is 26 years-old) • Secondary: Women 25-40 with commercial insurance who are planning to grow existing families and are looking for the convenience of a place to deliver that is closer to home -Newcomers to Tampa (i.e. looking for a GYN or place to get their future OB services)
Contributors:
| Creative Director: | Sarah Tildsley |
| Associate Creative Director: | Glenn Horn |
| Art Director: | Lissy Anger |
| Developer: | Adam Alvis |
| Copywriter: | Scott Nosenko |
| Principal Account Service: | Patrick Owings |
| Account Executive: | Kat Wade |