Best Automobile Online Campaign, Best Of Show Online Campaign

The past decade the Mazda brand suffered a lack of appreciation in the 18-35 target group. Young people felt it was a brand with cars for older people. The last years however the complete line-up had changed and it was time to bring Mazda back to the attention of a younger audience. That’s why Mazda started a partnership with Tomorrowland, the biggest and most spectacular dance festival in the world. We had to find a relevant and eye-catching way to communicate this partnership to the music-loving public.

Contributors:

Client Marketing Manager:	Joachim Sas
Creative Director:	Sam De Volder
Creation:	Gertjan De Smet, Tomas Van Loon
Strategic Planner:	Toon Diependaele
Account Managers:	Seppe Dogge, Tom Thijs
Design:	Jeroen Michiels
Development:	Veerle Struyf, Bram Verdyck, , Olivier Berger (Head of Innovation)
Creative Technologists:	Jorne Schaefer, Lieven Eulaers, Sam Serrien (Chief Technologist)
Production:	Geert Geuten (Producer), Michael Bombeeck (Film Director), Mojuice (Production Company)
Sound Engineer:	Erik Griekspoor

THESE DAYS

Location: Belgie