This social media campaign ran on Facebook and Instagram in 2016 to promote a production of "Nunsense." It was designed to chronicle pre-show antics of the musical's characters, and led right up to opening night.
We told the story through videos and captioned photos, setting the scene for what the audience would enjoy at the show. We even included characters such as Sr. Julia and Fr. Virgil who are referred to in scripts, but never make it to the stage.
The goal was to create a familiarity with the characters and their backgrounds.
The campaign resulted in a complete sell-out of the two-performance limited engagement. The production netted $6000 for Holy Family Residence and the Little Sisters of the Poor.
|President and Managing Director:
|John Baldino, OFS, MALS
|Christopher J. Hughes
|Robert J. Misko
Location: United States
About the Agency: