The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

DCPI CREATIVE GROUP


FIRST BEST FRIEND

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Best Retail Online Ad

With a focus on millennial mothers, we aimed to draw on the nostalgia of Winnie the Pooh. The hope is that by stirring up their first memories of Pooh, they'll want to recreate those moments with their children.

Contributors:

DISNEY CONSUMER PRODUCTS

Location: United States