The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SONNENTAG CREATIVE ADVERTISING AND DESIGN


UNBREAKABLE KIMMY SCHMIDT DIGITAL EMMY CAMPAIGN

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Best Entertainment Rich Media Online Campaign

For NBC/Universal's 2017 Emmy Campaign, we wanted to promote "Unbreakable Kimmy Schmidt" as an award-worthy, category-busting, unconventional comedy, using creative that is trendy, bright, vivid and impactful. Our audience was the entertainment/television consumer, but was more directly targeted towards the Television Academy voting members. Our aim was for this digital takeover to garner votes via eye-catching animation and loud colors, but also to brand the show as a "must-see".

Contributors:

SVP Publicity, NBC/Universal: Curt King
VP Publicity, Universal Television: Kristy Chan
Senior Manager, Publicity, Universal Television: Yong Kim
Owner/Creative Director, Agency, SONNENTAG Design: Shelley Sonnentag
Art Director, Agency, SONNENTAG Design: Alex Eisenberg

SONNENTAG CREATIVE ADVERTISING & DESIGN

Location: USA