Best Investment Integrated Ad Campaign

The Press Play Series

Goal: Create a non-product specific tool that can be used by Financial Advisors as they set out to explain a seemingly complex asset class to clients and prospects.

Solution: Position Equinox Funds as the go-to managed futures educational resource. Others have set out to explain managed futures, many have done so successfully, but none have created a digestible educational series designed for the masses.

Campaign: To reach the roughly 300,000 registered financial advisors actively managing client portfolios, the Press Play Series campaign was integrated through targeted email, Firm website promotion (equinoxfunds.com), and heavily on social media channels, YouTube and LinkedIn.

Contributors:

Marketing Director:	Corey Keating
Art Director:	Robyn Klem
Marketing Coordinator:	Mariana Bagneris
Designer:	Jennifer Yacoub

EQUINOX FUNDS

Website: www.equinoxfunds.com

Location: United States

About the Agency:

Evolving with investors. We believe managed futures are the single most powerful diversifier for a portfolio of stocks and bonds. Building on that principle–our mission is simple–to bring the potential benefits of alternatives to individuals and institutions through a diverse set of investment strategies designed to meet the unique goals of each investor.