The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

GREAT WORKS KK


3DEFX+ BRAND WEBSITE

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Best B2b Website

This website and promotional video introduces "3DeFX+™", which is the material made using the latest technology by fabric maker Toray.
It is most likely to be used in the outdoors and sports, and a "trial run" combining these elements are adopted to showcase the three forms of "comfort", namely: heat retention, breathability, and stretchability.
The image of feeling "comfortable" even when working out is shown clearly through the use of figures, graphs and image cuts with the feeling of refreshment. This video is also used in exhibitions targeting B2B customers.

Contributors:

Chief Creative Officer: YO SUZUKI
Creative director: SAYAKA IMAMURA
Art director: AIKO HAMADA
Director: SOUICHI IZUMI
Designer: YUMA MATSUMORI
Art director: EISUKE NAKAO
Producer: NAOHIRO KITAGAWA
Producer: AKIYOSHI OHKUMA
Production manager: JYUNKI TACHIBANA
Production manager: SHOJIRO YAMAMOTO

GREAT WORKS KK

Location: Japan