The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

JOINT ADVERTISING, MARKET RESEARCH & STUDIES (JAMRS)


DOD CYBER CHALLENGE

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Best Government Website

Whether it's foreign influence in the 2016 election or corporate data breaches, cyber attacks pose a huge threat to American safety and privacy.

The Department of Defense has made cyber defense a top priority. Yet with the speed of evolving technologies, military recruiters can't keep up with the demand for talent. In response, our JAMRS (Joint Advertising, Market Research Studies) client turned to MullenLowe to create an online experience showing young people how their digital talents can be applied to a career in the Military.

We created Cybermission.tech - an immersive, web-based game designed to educate users and test their cyber skills. The challenge lets users gauge their skill level by taking on progressively more difficult training tasks. Tasks mimic the three missions of the DoD Cyber Strategy (Protect, Defend and Strike), aligning content to the defensive and offensive activities performed by Military cyber units.

Contributors:

EVP Group Creative Director: John Wolfarth
Art Director: Catherine Bergen
Quality Assurance Specialist : Caroline Casas
Senior Content Manager: Katie Cohen
Experience Designer: Katie Kaplan
Senior Digital Analyst : Aliza Leavitt
Associate Director of Technology : Dave Lee
Digital Producer: Fatima Litim
Account Supervisor: Lindsay Morancy
Junior Developer: Andrea Santarlasci

MULLEN LOWE US

Location: USA

About the Agency:

MullenLowe U.S. is a unit of MullenLowe Group, a creatively driven global network of distinctive agencies in more than 65 markets worldwide. MullenLowe U.S. is a “hyperbundled” agency, integrating disciplines from brand strategy to creative, digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. MullenLowe U.S. specializes in working with thought-leader brands, including Acura, Royal Caribbean, E*TRADE, Whole Foods Market, JetBlue, U.S. Cellular, American Greetings and Patrón. The agency has been recognized as a Fast Company Most Innovative Company and a 4x Advertising Age A-List Agency. MullenLowe U.S. has offices in Boston, NYC, LA and Winston-Salem, NC. MullenLowe U.S. is a wholly owned subsidiary of the Interpublic Group (NYSE:IPG). For more on MullenLowe U.S., please visit mullenloweus.com, twitter.com/mullenloweus or facebook.com/mullenloweus.