Best Automobile Rich Media Online Ad

Harley Davidson. It’s a name we know all too well – synonymous with cool, with speed, with adventure – and one that remains at the forefront of its industry. Harley was seeking an innovative, interactive way to showcase their line of 8 New Softail Models. In partnership with FOX, the true[X] Ad Studio stepped up to the task of creating an explorative, seamless mobile user experience, while leveraging creative assets produced by Harley’s creative agency – IPG.

Of course, the details of each bike are extensive and Harley wanted to highlight their most impressive features. In this mobile unit, we combined the ability to browse the bikes with a responsive hotspot exploration on each when expanded. Viewers were able to choose which model interested them the most and learn as much as they desired.

Beyond interactivity, Harley Davidson provided viewers with a better ad experience. Engagement units ran on true[X]’s premium on-demand television content partners like FOX Networks Group and Hulu. Viewers could choose to eliminate regular commercial breaks for the entire episode, instead taking at least 30 seconds to learn more about Harley Davidson and its brand new line of bikes in a customized experience.

Unsurprisingly, this mobile engagement really got viewers revved up about Harley – viewers on average spent 48 seconds at a 9.9% Click Through Rate.

Contributors:

Sr. Creative Strategist,FOX/ true[X]:	Aleksandra Savic
Sr. Art Director, FOX/true[X]:	Cara Albanese
Digital Account Executive, FOX:	Suzy Theodoridis
Digital Account Executive , FOX:	Jon Renz
Digital Account Manager Advanced Ad Products, FOX:	Perri Oringer
Designer, FOx/true[X]:	San San Ng

TRUE[X] / 21ST CENTURY FOX

Location: United States