The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Manufacturing Website

The Cooper Tire family of companies has millions of Cooper-produced tires on vehicles around the world, making their products an important difference in the quality of people’s everyday lives. In 2017, Cooper Tire sought to redesign their U.S. and Canada website to reinforce their brand and voice while improving overall usability. To do this, extensive user and market research was conducted to gather key insights about the market in order to update the navigation user experience. Cooper’s brand positioning was updated from: “In a world where tires matter, smart consumers choose Cooper” to “Cooper will create smart consumers to enable a world where tires matter.” The new site, now predominantly focused on educating the consumer, strengthens and enhances the tire selection and purchase journey with the ultimate goal of driving consumer confidence to purchase from Cooper’s independent and national retailers.


Cooper Tire



Location: United States

About the Agency:

Hanson Inc. is an integrated marketing agency that offers best-in-class guidance and execution with a far-reaching perspective on today’s technology and trends. We have a deep understanding of marketing and brand strategy, and a proven ability to translate that knowledge into effective digital solutions.