Best Marketing Website, Best Professional Services Website

Audience:
Healthcare brand managers, corporate communications teams, medical information personnel, and information technology departments

Goals:
The site defines Arteric as an agency that possesses exceptional software engineering skill and that applies future-focused, yet always practical, thinking and design.

Client value guided selection of all content. Whether focused on Arteric or on the client’s business challenge, the content quickly enables readers to make a decision or to take an action. All explanations emphasize “how” and “why,” reflecting the Arteric focus on educating, not just informing.

On every screen, content is organized for maximum readability. Long-form content is organized into quickly readable segments. Icons and other imagery emphasize the key points of the content. In this way, users benefit from highly scannable content and SEO benefits from long-form content.

Navigation is provided by a highly visual, detailed-yet-concise primary menu that immediately defines destination content. Within each page, footer navigation provides a rapid secondary navigation control.

Engagement is encouraged via “Let’s Talk” pop-up forms that appear throughout the site and via “Solutions Panels” accessible via the footer on the home page.

The site is fully responsive. The entire body of content and the complete user experience is maintained on every screen size. For mobile, we streamlined the sub-navigation to enable users to jump directly to content that they desire.

Contributors:

President & Chief Strategist:	Hans Kaspersetz
VP, Creative Director:	Ross O'Shea
Interactive Art Director:	Kristen Giordano
Software Development Manager:	Lloyd McGarrigal
Senior Front-End Developer:	Rob Szpila
Software Developer:	Anthony Outeiral
Quality Assurance Analyst:	Melissa Gavilanes
Junior Project Manager:	Matthew Parman
Content Strategist & Writer:	Alan Gerstein

ARTERIC

Location: United States