Best Bank Integrated Ad Campaign

The service provided by Webster bankers is different and better. But how do you package and sell this feeling to prospects? The Moment campaign did just that. In the life of every business, there are crucial moments when the paths to success and failure diverge. The new marketing campaign shares six of these stories from the point of view of Webster business customers who came to these pivotal moments and how Webster responded with critical solutions at those times. The campaign featured videos of business leaders from Triumvirate, Hilliards, Boston Warehouse, Newport, AFC and Fusion. the campaign ran for three months across social media (Facebook, Twitter, LinkedIn) and various digital display and programmatic video ads, including: AdDaptive Intelligence, HBJ, BBJ, Westfair, PBN, Crain’s National and WSJ.

Contributors:

Marc McFarland:	SVP Strategic Services
Don Carter:	Creative Director
Denis Gendreau:	Connection Planning & Analytics Director
Eric Levesque:	Broadcast Producer
Matt Splain:	Interactive Services
Laura Boucher:	Senior Program Manager
Edgardo Rossetti:	Social Media Manager

ADAMS & KNIGHT INC.

Location: USA