Best Hotel And Lodging Website

Young urban professional and Millennials make up the core target audience of Hotel Versey. The strategy and site are designed to attract and book people searching for a true Chicago experience, who want to live their slogan, "Stay Like A Local". Words they've used for their guests are "Energetic, Smart, Communal, Sports-Minded, Forward Thinking, Inclusive, Urban, Diverse, Unique, Hip, and Happy. Milestone utilized these personas to create content that speaks to the young, modern traveler, keying them in on what’s attractive about the hotel’s location. The tone of the content and the intuitive design speak to the audience. Information and social posts on local attractions, venues, and the food culture capture Millennials in the awareness phase of the customer journey. Clear call to actions and user-friendly navigation make it easy to plan and reserve. Nearby sights like the Lincoln Park Zoo and Wrigley Field, music venues, restaurants, bars, and Boystown have shaped the hotel's persona. Our key marketing objective was to attract new customers to this historic place and destination with great local information. Our goal was to create a gateway for guests to discover an authentic "Chicago Local" experience. We also had to make sure that we created a unique boutique persona, while aligning to the brand design and identity. The location on the crossroads of Diversey, Broadway, and Clark make it accessible to everything. We set out to highlight this with fresh content and user-focused design that showcase what to see and do close by.

Contributors:

President:	Benu Aggarwal
CEO :	Anil Aggarwal

MILESTONE INTERNET MARKETING, INC.

Website: www.milestoneinternet.com/

Location: United States

About the Agency:

Milestone is a leading provider of digital marketing software and services for the hospitality and retail industry. Milestone has been providing online marketing solutions since 1998, and works with over 2,000 hotels, resorts, brands and retail chains to market and promote their properties on the Internet. Based in Silicon Valley, with offices in Chicago, Washington DC, and India, Milestone is at the forefront of innovation and has won several awards and recognitions for our digital strategies. Milestone has been named among the Silicon Valley's top 50 fastest growing companies for three years and has been listed in Inc. Magazine's list 5000 fastest growing private companies in America for two years in a row.