Best Travel Online Video Campaign

The #YKA360 Kamera Krew Campaign was designed to challenge Kamloops visitors to be "Boldly Unscripted" by asking people to try something new in Kamloops. People were asked to pull a challenge card from a bucket and to do whatever the card suggested. Participants would do the challenge while being filmed by the #YKA360 Kamera Krew and the experience would be shared online. The goal of the campaign is to showcase things to do in Kamloops and to make the destination more appealing to potential travelers who may otherwise not visit the area.

Contributors:

CEO:	Beverley DeSantis
Social Media and Content Marketing Specialist:	Michelle McAleese
Director Industry Relations & Communications:	Monica Dickinson
Director Destination Development & Travel Trade:	Lisa Strachan
Corporate Operations & Events:	Tara Look
Graphic/Web Design & Marketing Specialist:	Candace Lewis
Graphic Designer & Brand Specialist:	Rachel Lewis
Stakeholder Relations & Communications:	Lisa White
Senior Marketing & Experience Strategist:	Amy Thompson

CIPR COMMUNICATIONS

Location: Canada