Best Advertising Rich Media Online Campaign, Best Computer: Hardware Rich Media Online Campaign

Intel and OMD partnered with Amobee to build awareness around the Intel portfolio of Artificial Intelligence technologies, helping businesses tackle highly complex data challenges and turn data into action. To fully capture the opportunities of AI, Intel focused on interactive, high impact mobile and 3D solutions that enabled the brand to effectively reach businesses in-market for AI technologies that change the way industries utilize data.
By identifying business audiences and leveraging Amobee’s proprietary 3D units, Intel was able to provide a high-impact, engaging brand experience that achieved an overall 46% engagement rate and 14.85 seconds spent within the ad, exceeding all internal benchmarks. The campaign focused on two verticals, health and community safety, and were created with the end user in mind. Pinch and zoom features, as well as hotspot identifiers, allowed users to see how quickly AI technologies can help solve problems across verticals.
In the health focused unit, audiences saw a 3D model cube covered in images of a human heart. The ad prompted users to “find the defective heart” by swiping and pinching in 3D, rotating the cube to visually experience all sides. The “search with AI” button highlights how quickly the AI feature found the defective heart within the model, taking users to hotspots that dove further into how AI is changing the way decisions are made within the healthcare sector.

Contributors:

Supervisor, OMD:	Ewelina Skardzinska
Associate Media Director, OMD:	Carly Konstantinidis
Analyst, OMD:	John Gaffney
B2B Media Manager, Intel:	Nicole Roth
Marketing Manager, Intel:	David Harris
Sr. Account Executive, Amobee:	Danielle Donlon
Account Manager, Amobee:	Isabel Corriea
Amobee:	Creative Services Team

AMOBEE

Location: United States