Best Movie Online Video Campaign

Wonder Woman’s world-wide release was moved up to June 3rd, becoming the start-of-summer tent pole release for Warner Bros. Expectations were sky high. Warner Bros sought to align and amplify the launch of Wonder Woman within Turner’s diverse portfolio and socially active audiences.

Dozens of teasers, trailers, sneak peeks and special clips drove Warner Bros pre-release social campaign. How could Turner add new voices to the movie’s social buzz? By asking some of Turner’s talent to provide their own shareable takes on this epic character.

Turner turned this into a huge opportunity to achieve WB’s objectives:
• Create engaging original content that drives huge online views.
• Provide share-worthy engagement across all of Turner’s key social platforms.
• Contribute to WB’s opening weekend success.


The social strategy was to expand engagement and build buzz by launching custom content in the week leading to opening weekend. A robust social campaign supported the integration with original content and custom posts across a wide range of Turner’s social handles: Conan, Adult Swim, truTV, TNT and TBS.

Turner’s partnership with Warner Bros created an enormous, cross-divisional social video campaign across Adult Swim, truTV, TBS, and TNT. The world’s most famous female superhero powered her way to a $100M opening weekend! Turner’s cross-platform campaign highlighted themes of power, courage, wisdom and wonder, reaching 64.6M fans across Turner’s portfolio.

Contributors:

EVP Media Warner Bros:	Lynn Whitney
SVP Media Warner Bros:	Dana Nussbaum
EVP Creative Advertising Warner Bros:	Christian Davin
SVP Sponsorships Warner Bros:	Bianca Swartz
SVP Content Partnerships Turner:	Jenn Cohen
VP Content Partnerships Turner:	Melissa Blatt
Director Content Partnerships Turner:	Elizabeth Corsini
Executive Producer CONACO:	Conan O'Brien
Executive Producer CONACO:	Jeff Ross
Executive Producer CONACO:	Steve Beslow

TURNER: TBS

Location: USA