The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Website
Detroit-based pop brand Faygo has a hardcore base of fans, each of which has his or her own favorite flavor out of the over 50 flavors the brand carries. In fact, you can’t have a conversation about the brand without hearing something like, “I’m an Arctic Sun, all the way,” or “I’m definitely a Redpop girl.” To capitalize on this insight, TMV created the “What Flavor Ya Got?” campaign. The home of the campaign — whatflavoryagot.com — gives Faygo fans the tools necessary to profess their love for their favorite Faygo flavor. The microsite puts every single Faygo flavor on display in multiple ways: • It’s chock-full of colorful video and quirky animation • Each bottle gets a funky duo-tone treatment • Man-on-the-street-style videos showcase Faygo fans as they share their favorite flavor and try new ones • A personality test helps you filter down the 50+ Faygo flavors to figure out which flavor you are • The Flavorizer app uses an Instagram-style UI to filter your social media profile photo with your favorite flavor’s color scheme • Each flavor has its own Spotify playlist based on that pop’s personality So, what flavor ya got?
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