The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

THERMO FISHER SCIENTIFIC


MOVEMENT AGAINST MANUAL CELL COUNTING

Share to Facebook  Share to Twitter  More...  More...

 

Best Biotechnology Integrated Ad Campaign, Best Technology Integrated Ad Campaign

Researchers are incredibly frustrated with manual cell counting, which is tedious, time-consuming, and inconsistent.
Goal: Create fresh, fun, and unexpected campaign with the potential to spark a social movement against manual cell counting and arm young scientists with the information they need to make a case for switching
Audience: Scientists in their mid to late 20s/early 30s working for academic and/or underfunded labs who have to count cells with a hemocytometer and microscope.

Contributors:

Global Market Dev Manager: 1. Lisa Birkby
Product Manager: 2. Stephen Full
Creative Director: 3. Gustavo Peralta
Sr Art Director: 4. Anthony Delgadillo
Graphics Designer: 5. Michael Deeb
Creative Director, Copy : 6. Amanda Wilson
Sr Art Director: 7. Ryan Savalle
Market Development Specialist: 8. Heather Clark
Marketing Project Manager: 9. Claudia Perry
Sr. Manager, Market Development: 10. Suzanne Kongkeo

THERMO FISHER SCIENTIFIC

Location: United States