The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

THERMO FISHER SCIENTIFIC


CELL COUNTING MUSIC VIDEO

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Best Biotechnology Online Video, Best Technology Online Video, Best Of Show Online Video

Goal: Fuel the Movement against Manual Cell Counting with a music video that inspires rebellion against an outdated method of counting cells and presents a solution for overcoming the expense of switching to an automated method of counting.
Audience: Scientists in their mid to late 20s/early 30s working for academic and/or underfunded labs who have to count cells with a hemocytometer and microscope.

Contributors:

Sr Manager, Graphic Design: 1. Saul Martinez
Director (Best Friends Creative): 2. Adam Powell
Global Market Development Manager: 3. Lisa Birkby
Marketing Project Manager: 4. Claudia Perry
Regional Marketing Mgr, N. Am: 6. Cory Szafranski
Regional Marketing Mgr, EMEA: 7. Lisa Jennings
Regional Marketing Mgr, APJ: 8. Allen Na
Regional Marketing Mgr, China: 9. Ye Huang
Regional Marketing Mgr, LatAm: 10. Pollyana Stevanatto

THERMO FISHER SCIENTIFIC

Location: United States