Best Electronics Website

Shopping for a TV is difficult. When you walk into an electronics store, all the televisions just look like big black rectangles. There is little to differentiate them. Then you throw in all the jargon the TV industry uses to say their particular TV is the best, it’s totally overwhelming. We redesigned the way you feel when you think about LG. Life’s Good means LG is a guide. We turned the jargon into a journey. Every major category of page type was adjusted and improved to enhance conversion, selection and education of TV/home entertainment shoppers.

Contributors:

ECD:	Nicklaus Deyring
VP, Strategy:	James Streit
ACD, Design:	Tim Morris
UX Director:	Eyal Nudelman
Art Director:	Alison Frost
Senior Designer:	Gab Park
Digital Marketing Managaer:	Courtney Callaghan
Digital Marketing Manager:	Alfred Lee
Senior Marketing Director:	Michelle Fernandez
Development Director:	Dan Bavosi

HS AD

Location: United States