Best Automobile Online Video Campaign

Hyundai’s new Kona compact SUV launched a new category for the brand with a different kind of audience—young adventurers who value experiences over things. So we connected with them through stories of like-minded people: social influencers and local islanders who live life purposefully, The Kona Way.

We invited ten social influencers to Kona, Hawaii to embark on personal journeys in the Hyundai Kona. In addition to the influencers’ own content sharing discoveries with their audiences, we captured three special stories in a Kona Way docuseries supported by behind-the-scenes content across Hyundai social channels.

Together, the campaign shared with the social world what the Hyundai Kona is all about: that life is less about more, and more about the moments that really matter.

Contributors:

Executive Creative Director:	Barney Goldberg
Group Creative Director:	Jeff Bossin
Creative Directors:	Lori Martin & Jera Mehrdad
UX Designer:	Andres Fabian
Sr. Copywriter:	Brandice Wilson
Art Director:	Anne Krisl
Associate Creative Director, Copy, Social:	Ryan Simpson
Associate Art Director, Social:	Jackie Barkhurst
Art Director:	Ren Rudner
Director, Social Strategy:	Katherine Garfield

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.