The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Pharmaceuticals Website

The Ella the Jellyfish website is home to all things Ella—the first and only skill for Amazon Alexa created specifically for families affected by Lennox-Gastaut syndrome (LGS). The website was designed to bring Ella the Jellyfish to life and raise awareness about the skill within the LGS community. Written from Ella’s point of view and housed in Ella’s underwater world, the website provides important information on what the amazing Ella can do and includes a sign-up form to receive updates about the skill. It’s also equipped with a thorough FAQ section and videos showcasing the skill in action with families affected by LGS.

Since the launch of the website in October 2019, 47,567 total users have visited the website, and 901 users have registered through the site’s sign up form.


Director, Banzel Marketing: Fleur Lee
VP, Strategy Director, Patients & Purpose: Marcela Rozo
VP, Associate Director, Project Management, Patients & Purpose : Jaclyn Van Deuren
EVP, Director of Digital Experience, Patients & Purpose : John Deely
Account Supervisor, Patients & Purpose: Nora Tibbetts
SVP, ACD, Art, Patients & Purpose: Nora Travis
SVP, Creative Director: Matthew Sherwood
VP, Art Supervisor, Patients & Purpose: Jamie Feld
Senior Project Manager, Patients & Purpose: Stephanie Viall
VP, Copy Supervisor; Copy Supervisor, Patients & Purpose; : Elizabeth Sirk; Emily McMachen


Location: United States