The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Pharmaceuticals Online Video

Patients with cystic fibrosis (CF) and their caregivers are burdened with multiple daily treatments and numerous doctor’s office visits. And the added stress of dealing with insurance companies, access, and monthly refills can be overwhelming. But with support from Vertex GPS™: Guidance & Patient Support, it doesn’t have to be.

Ongoing support from Vertex GPS starts at enrollment. With dedicated Patient Support Specialists, one-on-one support can be personalized for each individual’s needs. Whether it’s navigating insurance questions to help with access or helping patients stay on track with refill reminders, Vertex GPS provides support along the way.

What sets Vertex GPS apart is the human touch and individual support that comes from each Patient Support Specialist—but this wasn’t reflected in the brand’s look and feel.

To establish Vertex GPS as a support program that truly cares about each individual, we told the brand’s story with a video featuring a real patient, caregiver, HCP, and Patient Support Specialist, Jenna. Papercraft elements created from Jenna’s POV not only represent GPS services, but also the human touch that each specialist provides.

This tangible human kindness now extends through all Vertex GPS patient communications, reflecting the individual support provided to each of our 14,000+ patients and caregivers.


Art Supervisor: Michelle Leone
Copy Supervisor: Michaela Berkon
Vice President, Account Director: Lisa Roselin
Senior Vice President, Group Account Director: Jennifer Ohlberg


Location: United States