The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

UNIVERSITY OF GUAM MARKETING AND COMMUNICATIONS


UNIVERSITY OF GUAM "RISE ABOVE"

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Best Education Online Video, Best University Online Video

The audience of the “Rise Above” video is prospective University of Guam students — both high school age and potential returning graduate students — as well as current students to create a sense of pride in choosing to attend UOG.

The video poses thought-provoking questions meant to spark a fire in students to take control of their futures: Will you find a path — or carve it? Wait for the future — or build it?

As the University of Guam is the only four-year university in a 2.9 million square mile area of the Pacific and is also the most affordable higher education option in its region, the Rise Above video aims to shift public perception that a small island university can’t compete with its larger counterparts. The campaign builds awareness and promotes UOG as an ambitious, empowering choice for all who want a meaningful, rewarding future.

The University of Guam ran the video in 2020. During the pandemic, "Rise Above" is also a reminder to the university community that we will get through this together.

Contributors:

Chief Marketing & Communications Officer: Jonas D. Macapinlac
Director / Videographer / Editor: Anton Ngata
Copywriter: Meta Sarmiento
Marketing Communications Coordinator: Bernadette V. Capindo
Digital Media Specialist: Eugene C. Herrera
Communications Specialist: Jackie A. Hanson

UNIVERSITY OF GUAM

Location: United States