Best Travel Online Campaign

From challenging mountain sports to cozy mountain cabins, from festivals and art galleries to Tweetsie Railroad Theme Park, Boone is where adrenaline junkies and leisure seekers alike flock for the perfect getaway any time of year. In the winter months, Boone is the ultimate escape. The goal of our winter radio campaign was to continue to drive awareness and capture an audience of adventure-seekers and cabin-dwellers alike. Distributed with Centro through a co-op program with Visit North Carolina, the Explore Boone Winter Campaign radio spots were targeted to Charlotte, Raleigh and Atlanta. They ran from December 1 through December 30, 2020, and resulted in more than 1.7 million impressions.

Contributors:

Executive Director, Explore Boone:	L. Wright Tilley
Director of Public Relations and Social Media, Explore Boone:	Michelle Ligon
Administrative Assistant, Explore Boone:	Hope Thingelstad

MILES PARTNERSHIP

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.