The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

KINETIC


SELECTRUCKS "WHY SETTLE WHEN YOU CAN SELECT?" CAMPAIGN

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Best Transportation Integrated Ad Campaign

When our clients at SelecTrucks came to us with their need to increase brand awareness and promote a new financing offer, we were excited to rise to the challenge. After meeting with our SelecTrucks clients, we determined that developing an integrated ad campaign consisting of social media ads, online ads, and a personalized URL (pURL) for email marketing would be the best approach for increasing brand awareness within their budget. We strategically approached the integrated advertising campaign by developing a thoughtful theme consisting of meaningful messaging, impactful imagery, and purposeful ad placement.

Contributors:

KINETIC

Location: United States