Best University Social Media Campaign

When Oodle took over the University of Cincinnati Online account, we were handed 36 programs with their own unique targeting and lead goals. To make the account more cohesive we launched a full-funnel strategy with touch-points at each stage across multiple channels.

Social media has shown continued success with our LinkedIn Inmail ads more than doubling the industry benchmark with a 50% open rate.

To expand our reach with educators, we also tested advertising on Pinterest. As back to school time ramps up, many teachers head to Pinterest for bulletin board and classroom layout inspiration. This placement allowed us to reach a uniquely captive audience.

Contributors:

Asst. Vice Provost, Enrollment UC Online:	Brandi Bittner
Assistant Director of Marketing:	Kelly Kaiser, Tricia Frederick
Marketing Manager:	Alejandro Cafiero
Account Supervisor:	Riley Vollmer
Director of Digital Media:	Katie Hendricks
Vice President of Creative and Marketing :	Joshua Thompson
Senior Designer:	Brett Valls
Senior Designer:	Alexis Hippler
Senior Digital Marketing Specialist:	Hannah Brown
Account Executives:	Lauren Hartman, Hayley Phelps

OODLE

Location: USA