Best Advertising Online Video, Best Automobile Online Video, Best Mobile Online Video

GOALS: Increase Hyundai brand opinion Generate video views (1.3MM) Generate engagement (20K engagements) CHALLENGE: Safety is one of the most important features of every Hyundai vehicle, yet also one of the most difficult to talk about. It’s a feature that isn’t really appreciated until it’s needed. And while safety awards are factually compelling, they often fall flat in brand awareness advertising. DESCRIBE THE CREATIVE IDEA: Safety is at the core of everything we do at Hyundai. Every employee from design to quality control has one job: to help keep our owners safe. Yet, these employees rarely get to directly see the fruits of their labor―the many Hyundai owners that the very cars they built helped to protect. Likewise, though our owners send us letters, their words rarely reach the employees themselves. So we closed that loop. Even more powerful than the words of a crash survivor, are the words of a crash survivor read by the very employee who helped keep them safe.

Contributors:

Executive Creative Director:	Barney Goldberg
Creative Director:	Lori Martin
Creative Director:	Jamin Duncan
Art Director:	Anne Krisl
Senior Copywriter:	Brandice Wilson
Content Producer:	Kristen Miller
Senior Content Producer:	Kira Linton
Chief Marketing Officer, Hyundai Motor America:	Angela Zepeda
Senior Group Manager, Hyundai Motor America:	Monique Kumpis
Manager, Digital & Social Media Marketing:	Paul Meyers

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.