Best Entertainment Online Video

Summary: The Un-Adventurers chronicles the story of three individuals who have never left their home state. Along with their nominator, our host Selema takes them on the road for the very first time. The first episode follows Porsha, a single mom from Douglasville, GA, who works for an airline cleaning planes, but has never traveled by plane herself. In episode one, viewers will see the journey from her hometown to Florida, where she travels over her first bridge, and dips her feet into the ocean for the first time. The second episode spotlights Jay, a devoted dad and aspiring stand-up comedian who builds up the nerve to not only get out of his state, but to perform comedy in front of a live audience. While the most recent episode follows Santiago, where his sense of adventure and dream of serving his community is re-ignited. GOALS: Consistently build familiarity and consideration of the larger Hyundai brand through a compelling and inspiring original video series. The goal is for Hyundai’s target to come to expect the brand in certain places, next to certain media brands and with certain people. After time, our hope is that the affinity our target has for these places/brands/people will begin to rub off on the Hyundai brand. Join us for the Un-Adventurers: a series of aspirational road trips that celebrate the stories of real people taking journeys they’ve always dreamed of, with our host behind the wheel of a Hyundai as the hero that brings them there.

Contributors:

Executive Creative Director:	Barney Goldberg
Group Creative Director:	Jeff Bossin
Associate Creative Director, Art Director:	Joe Reynoso
Associate Creative Director, Copywriter:	Kevin Meagher
Executive Producer:	Kira Linton
Group Brand Director:	Mike Braue
Brand Director:	Alix Harrison
Senior Brand Manager:	Stephanie Yetter
Chief Marketing Officer, Hyundai Motor America:	Angela Zepeda
Senior Group Manager, Hyunda Motor America:	Monique Kumpis

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.