The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MINISTERIO DE EDUCACIóN - AGENCIA CYBERCENTER


LEO Y SUMO PRIMERO

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Best Education Online Campaign

After a difficult 2020 year due to the health crisis caused by COVID-19, Chilean students were unable to attend school on a regular basis. The main objective of the campaign, was to communicate about the benefits of learning during summer vacations by strengthening the reading and math skills of early elementary students, with resources available at the ‘Leo and Sumo First’ platform.

Contributors:

CEO Cybercenter: Daniela Weinstein
General Business - Director Cybercenter: Florencia La Iglesia
Account Director - Cybercenter: Carolina Velasquez
General Creative Director - Cybercenter: Cristian Toledo
Art and Design Director - Cybercenter: Roberto Martinez
Art and Design - Cybercenter: Camila Fuentes
Planning and Strategy - Cybercenter: Luis Enrique Valdés
Ejecutivo de Marketing y Difusión - Ministerio de Educación: Sebastian Henriquez
Encargada de Marketing y Difusión - Ministerio de Educación: Carolina Domínguez
Dirección Marketing y Diseño - Ministerio de Educación: Sara Edwards

CYBERCENTER

Location: Chile

About the Agency:

With more than 21 years, we are one of the first digital agencies in Chile which offer Digital Marketing Strategies for all internet channels. We are experts in Marketing and Digital Strategy, with high-level professionals maintaining innovative and effective quality standards, based on creativity and customer service. We propose communication campaigns, techniques and tools to meet the strategic, commercial and tactical objectives of our clients.