Best B2b Email Message Campaign

Email Camp: Road Trip Edition brought together email experts and B2B companies for a remarkable two-day event to explore the latest industry trends and ideas. Based on a classic road trip itinerary, this email campaign included a checklist, an agenda, and friends joining along the way. Each day of the event had a different theme: day one was marketing focused, while day two was email development focused. Given this, our Senior Email Developer Megan Boshuyzen created an interactive way for roadtrippers to choose their “route,” showing them the speakers and agenda for each day. This email was part of a larger campaign that achieved over 3,600 registrants, a record-breaking milestone for Email on Acid. Accompanying this email were social posts by Megan, which garnered an additional 2,442 impressions and 365 engagements on Twitter and 4,551 impressions on LinkedIn.

Contributors:

	Megan Boshuyzen, Senior Email Developer, Sinch Email
	Julia Ritter, Email Marketing Manager, Sinch Email
	Kim Kirby, Graphic Designer, Sinch Email

INKHOUSE

Location: United States