The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

HONG KONG TRADE DEVELOPMENT COUNCIL


HKTDC MARKETPLACE APP

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Best B2b Mobile Application, Best Directory Or Search Engine Mobile Application, Best Events Mobile Application, Best Interactive Services Mobile Application, Best Mobile Application, Best Of Show Mobile Application

The HKTDC Marketplace App is a powerful sourcing tool connecting international buyers and suppliers through the comprehensive features provided by the Hong Kong Trade Development Council (HKTDC). It facilitates seamless business connections and enhance the productivity of trade fair visits. Users can enjoy smart sourcing on-the-go, anytime and anywhere with the app.

It offers a range of features designed to enhance the trade fair experience. Users can conveniently access multiple HKTDC trade fairs and online platforms through a simple one-time registration process, streamlining the fair registration process. The app features an NFC-enabled e-Badge for fast check-in at trade fairs. Users can access fair general information and leverage the exhibitor and product search function to locate the right exhibitors and products. Additionally, the app allows users to register for seminars to gain new insights and facilitates instant chat for seamless communication between buyers and exhibitors. With push notifications, users stay updated on new products and industry news, staying up to date in their industries.

Additionally, the new "Scan2Match" function revolutionizes buyer-exhibitor connection by allowing trade fairs buyers to scan the dedicated exhibitors' QR codes. This seamless transition from offline to online engagement empowers buyers to initiate chats, make enquiries, schedule meetings, view product details, add favourites, and explore the e-floorplan, all within the app. Users can continue their business discussions with exhibitors beyond the fair, fostering ongoing collaboration and communication. Scan2Match enhances the sourcing experience by enabling users to establish connections that transcend the boundaries of time and location, ensuring a comprehensive and efficient sourcing experience throughout the buyer's journey.

Contributors:

HONG KONG TRADE DEVELOPMENT COUNCIL

Location: Hong Kong