The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

THE HEIST


IT WAS THERE ALL ALONG

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Best Design Online Video, Best Other Online Video, Best Of Show Online Video

‘IT WAS THERE ALL ALONG’ tracks the fist-pumping peaks and gut-wrenching valleys that take place over the course of a typical day in the life of an agency creative as they struggle to come up with an original idea.

It explores humorous observations we all share that are roadblocks dividing art and commerce bind us together as creatives. From too many meetings to traffic to a plethora of overstimulation, at the end of the day we all just want to make art and tell a great story. Yes, life gets in the way and there will inevitably be client curveballs, yes, we get frustrated and want to give up, but at the end of the day the search for the creative solve, ‘the next big idea’ is the euphoric moment we all yearn for, and ultimately often happens when you least expect it.

Contributors:

Executive Creative Director: Michael Kern
Directors: Prajay Mehta, Sebastien Camden & Vincent Raineri
Creative & Art Direction: Sebastien Camden & Vincent Raineri
Script & Copywriting: Laura Bell, Sadie Graham, Sebastien Camden & Vincent Raineri
Lead Animator: Prajay Mehta, Sebastien Camden, Vincent Raineri
2D Animation: Arturo Acevedo, Kyle Castro, Sebastien Camden, Vincent Raineri
3D Animation: Ben Marley, Ken George, Doki (Josselin Bey & Jean-Christophe Henry), Vincent Raineri
Music, Sound Design & Mixing: Evan Hutchings, DK the Drummer, Joseph K Sims
Cel Animation: Vince Hurtu
Managing Director, Associate Head of Production, Production Coordinator, Senior Producer : Stefan Szary, Stefan Feldmann, Will Dickson, Alexandra Roberts

THINKINGBOX

Location: Canada