Best Food Industry Online Newsletter Campaign, Best Of Show Online Newsletter Campaign

We designed the Nothing Bundt Cakes Loyalty Welcome Email campaign to
introduce the newly refreshed Bundtastic RewardsTM program to guests. The goal was to create a personalized, engaging onboarding experience for recently joined members who needed a clearer understanding of the program’s new identity, benefits, and immediate value.

The challenge was to deliver information, excitement, and personalization all at once — without overwhelming the reader. Our solution was a three-touch welcome series that paired joyful, bakery-fresh visuals with simple, friendly messaging designed to educate and inspire action. Each email used dynamic personalization, including first names and live points balances, along with clear prompts encouraging guests to complete their profiles and start exploring rewards.

The result was strong engagement and rich returns: the welcome series became more than an onboarding touchpoint — it established a scalable, personalized loyalty experience, deepened brand affinity, and laid the groundwork for ongoing data-driven communication and long-term guest relationships.

Contributors:

Executive Creative Director:	Kris Geist
Creative Director:	Madison Merryman
Art Director 2:	Kieran Grant
Senior Copywriter :	Melissa Avanzato
Digital Production Designer:	Steph Fung
Traffic Manager:	Amy Lee
VP, Strategic Consultant:	Heather Anding
Senior Account Manager:	Amy Fabbiano
Strategic Consultant:	Nira Kotay

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.